Tricks of the Trade Mark®
WITH FOUNDD LEGAL
Trade mark your brand. File fast. Feel legally legit.
In just one afternoon, go from “Is my brand even protected?” to confidently filing your trade mark, without the $2K+ lawyer bill or endless Googling.
Get the exact process trusted by founders: strategy, templates, AI-powered tools, and expert legal support, all built on 20+ years of trade mark experience.
Everything you need to protect your brand, minus the stress, confusion, or risk of getting it wrong.
SEE WHAT'S INSIDE
@ohmydigital
"Getting our trade mark organised had always felt so intimidating but we're so glad we finally did it with Riz's help! Her training made the entire process so easy and helped us understand the strategy behind a good trade mark application - not just the application steps. Thank you Riz! We couldn't have done it without you!"
TRUSTED BY
What we hear all the time
"Do I really need a trade mark?"Â
"I’ve spent years building my brand, what if I lose the name?"
"I’m smart, but legal stuff makes me second-guess everything."Â
We get it. You’re smart, savvy, and scrappy. But the trade mark process isn’t beginner-friendly. And the risk of messing it up? Massive.Â
This course fixes that! Â
WHY THIS ISN’T
'just another course'
You're not buying more content. You're buying the legal confidence to protect your brand, in hours, not months. This is the exact process I use for 1:1 clients who pay $2K+GST.
-
You’ll:
- Skip the lawyer fees
- File with confidence
- Know what to do if you hit objections
- Get built-in support if things get tricky, no need to figure it out alone
Because this isn’t a DIY guessing game. It’s a proven legal shortcut, backed by 20+ years of trade mark experience, and designed to get your application filed, fast.
The #1 legal mistake smart business owners still make…
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You’ve built a business you love, but your brand name? Your course name? Your logo?
RIGHT NOW THEY'RE UNPROTECTED.
Without a registered trade mark, here’s what you’re risking
 Someone else registering your name first
 Cease and desists that force a rebrand
 Losing the right to your business name or logo
 Inability to licence, scale or expand
If you’re building a brand with value, recognition, and revenue potential, you need a trade mark.
And if you're thinking long-term, licensing your brand, collaborating with others, expanding internationally, a registered trade mark isn’t optional. It’s a non-negotiable.
Trade marks don’t just protect. They empower. And this course shows you how.
Imagine this…
- Your trade mark is locked in.
- Your brand is protected.
- You're no longer second-guessing every legal move.
- You’re not just filing a trade mark.
- You’re protecting your entire brand identity, and giving yourself the legal footing to scale, collaborate, and license with confidence.
This is empowerment, not overwhelm. You’ll submit your own application (without the $2K+ invoice) and actually understand what you're doing.
Because owning your brand shouldn’t feel impossible.
It should feel like a boss move.
Here's how it works
Â
The Fast-Track Filing Framework
 Trade marking doesn’t need to be scary or slow. Our lawyer-built system breaks it down into 3 powerful, doable steps, so you can protect your brand without second-guessing a thing.Â
1. Choose Smart
Learn how to choose the right trade mark class and check availability like a pro (without hiring one).
2. File Fast
Use our checklists, examples, and legal templates to file your application online, confidently, correctly, and without delays.
3. Defend with Confidence
Got questions or run into an objection? Use our lawyer-backed templates, AI assistant Marki™, and access to the Legal Lounge to tackle it like a pro.
No guesswork. No $2K+ invoice. Just clarity, speed, and expert backup.
The legal shortcut you wish you found sooner
This isn’t just a DIY course. It’s your complete legal action plan, built by a trade mark lawyer, for business owners like you.
What’s inside
Â
When you join Tricks of the Trade Mark®, you’re not just getting a course, you’re getting a legal support system built for modern founders. This is the only trade mark program that combines:
- Legal tools that think like a lawyerÂ
- Real-time support that feels like having a lawyer in your cornerÂ
Here’s what you unlock when you enrol:
- 6 Lawyer-Backed Modules Step-by-step guidance to file your trade mark with clarity and confidence, no legal jargon required.
- 20+ Legal Checklists, Templates & Tools -Â Cut through overwhelm and skip the guesswork with practical, plug-and-play assets.
- Real-World Examples - Learn from successful filings and common mistakes, so you don’t become the next cautionary tale.
- 1 Month Access to Marki™ - Your AI-powered legal assistant trained on 20+ years of trade mark expertise. Ask questions, avoid errors, and move faster.
- 1 Month Inside The Legally Legit Lounge® - Unlimited legal Q&A with our expert team + a supportive community who gets it.
- $1650+ in Early Bird Bonuses - Including our Trade Mark Maintenance Guide and Cease & Desist Letter Template to stay protected post-filing.
Total investment?
Just $299 (early bird) instead of $399.
Your brand’s legal foundation for less than the cost of a 1:1 legal consult.
Let's break it down.Â
6 Modules
(value: $10,000+)
Module 1: The Power of Protection
What’s actually registrable, and why it mattersÂ
Get clear on what a trade mark is (and isn’t), why it’s way more than just your logo, and how it protects your brand like a legal forcefield.
Outcome: Understand what you can (and should) protect before someone else beats you to it.
Module 2: Risk-Proof Your Name
Search smart. Choose the right class. Avoid deal-breaking mistakes.
You’ll learn how to spot red flags, pick the right trade mark class, and save yourself thousands in legal fees by avoiding the most common rookie errors.
Outcome: Build your application on a solid foundation, backed by strategy, not guesswork, so you're better prepared for IP Australia's review process.
Module 3: File It Like a Pro
The exact steps (and shortcuts) to get your trade mark lodged today.Â
We walk you through the full application process, what to include, what to skip, and how to file without second-guessing every click.
Outcome: You’ll hit submit with confidence, no expensive lawyer required.
Module 4: When Things Don’t Go To Plan
Understand how to handle common objections before they trip you up.Â
We demystify “adverse reports” and show you how to respond strategically if IP Australia pushes back on your application.
Outcome: Know what to do if things get tricky, and exactly how to respond.
Module 5: Objections, Handled
Real strategies, lawyer-built templates, and exact responses that work.
This is the goldmine, step-by-step guidance for responding to objections from IP Australia, with actual copy-paste letters, so you don’t have to go it alone.
Outcome: Tackle objections like a pro, with ready-to-go legal templates and real-world examples that save you thousands in lawyer fees.
Module 6: Registered. Now What?
Protect your trade mark globally, enforce it locally, and keep it locked in for the long haul.
This final module shows you how to expand overseas, monitor for copycats, and enforce your rights with clarity and confidence.
Outcome: Sleep easy knowing your brand is protected for the next 10 years (and beyond).
BONUS #1
Legal Checklists & Templates
(VALUE: $5,200)
When you join, you’ll get instant access to our library of checklists, worksheets, guides, and legal templates to help you at every step of your trade mark journey, saving you hours of research and thousands in legal fees.
Here’s just a taste:
- Â Trade Mark Search Checklist ($150)
- Â Application Prep Checklist ($150)
- Â Objection Response Checklist ($150)
- Â Evidence of Use Checklist ($150)
- Â Enforcing Your Trade Mark Rights Checklist ($150)
…plus 20+ more expert checklists, worksheets, and matrixes covering everything from trade mark classes to responding to objections, international applications, and beyond, and a suite of bonus legal templates valued at $1,650+ to help you respond confidently to trade mark office actions.
BONUS #2
Meet Marki™, Your AI-Powered Trade Mark Sidekick (with a Law Degree*) - 1 month access
(VALUE: $3,000+)
Most AI tools give you generic guesses.
Marki™ gives you real legal strategy.
She’s not ChatGPT in a legal wig.
*Marki™ is trained on my 20+ years of IP expertise in trade mark filings, real objections, and the same legal shortcuts I use with $2K+ clients.
It’s like cloning my brain, and plugging it into your filing process.
Marki™ isn’t just smart. She’s strategic.
She can:
- Â Spot red flags in your trade mark name
- Â Help you choose the right class
- Â Catch risks before they become costly rejections
- Â Draft smarter responses to objections
- Â Explain legal terms in plain English
- Â Guide you like a lawyer (minus the $400/hr invoice)
And the best part?
She’s available 24/7, no calendar bookings or billable hours required.
You could spend weeks second-guessing.
Or let Marki™ help you file with legal-level confidence in a single afternoon.
Value? Easily $3,000+
Your cost? Included free for 1 month inside this cohort of Tricks of the Trade Mark®
Marki™ vs ChatGPT, what you’re actually getting
Don’t just draft. File smart. File strong. File like a pro.
And if you ever hit a wall or want a second set of (human) legal eyes? That’s where The Legally Legit Lounge® comes in, real-time support from me and my team of trade mark experts.
BONUS #3
1-Month Access to The Legally Legit Lounge®
REAL LIFE SUPPORT, WHEN YOU NEED IT MOST
(Value: $12,000+)
The trade mark process is filled with “wait… is this right?” moments.
That’s exactly why you get 1 full month inside The Legally Legit Lounge®, your private support hub for when you need expert legal eyes (without the $2K invoice).
Inside the Lounge, you can:
- Â Ask unlimited questions about your application
- Â Get legal support directly from Riz and her team
- Â Learn from answers to other members' questions
- Â Stop second-guessing and get your trade mark filed with confidence
Access starts from the day you enrol, so you’ve got backup when you need it most.
Riley saved over $1,500 in legal fees, in her first week as a Lounge member.
Yep, one week. No lawyers, no invoice shock, just real answers and legal backup on demand. Imagine what you could save (and stress less over) with 24/7 access to legal templates, contract reviews, and expert support, all in one place.
EARLY BIRD BonusesÂ
Trade Mark Maintenance Guide (value $150)
Stay protected post-registration. Know when to renew, how to extend to new classes, and what to watch out for, no nasty surprises down the line.
Cease & Desist Letter Template (value $1500+)Â
Someone copying your brand? This ready-to-use legal template helps you take action fast, without paying a lawyer $1500+ to draft it.Â
Total Bonus Value: $1650+
 This is the only course in Australia that gives you access to a tool like Marki™ + real-time legal backup for this price.Â
Want lawyer-level support without the $2K bill?
This is your sign...Â
You’ve poured energy, love, and late nights into building your brand.
Don’t leave it vulnerable to knock-offs, copycats, or rookie mistakes that could cost you your name, literally.
Tricks of the Trade Mark® gives you the legal protection, the practical tools, and the peace of mind to lock it all in, fast.
 No overwhelm.
 No $2K+ lawyer bill.
 Just a proven system backed by 20+ years of experience, plus legal support and AI help if you hit a wall.
This is your legal shortcut.
This is your time to finally own your brand.
 One payment.
 Bonuses disappear after 31 August 2025.
 Price rises to $399 after this launch.
Sign up now for just $299
Let’s get your trade mark filed, and your brand legally legit with the full trade mark dream team behind you!
BUY NOW
Lucy K.
“Working with Foundd Legal has been a seamless and easy experience, and took the stress out of lodging a trade mark myself. Their ongoing communication has been great and I would recommend their services.”
By the End of Tricks of the Trade Mark®, you’ll:
 Know exactly how to protect your brand name, logo, or tagline, no lawyer required
 Feel confident navigating the trade mark process (even if legal stuff freaks you out)
 Stop second-guessing what to file, how to file, or if you’re doing it “right”
 Have a complete application lodged, and know how to handle anything that comes after
 Be able to enforce your rights if someone copies your brand
 Ditch the legal overwhelm and finally feel legit
Whether you’re a solo operator or scaling a 6-figure brand, this course gives you the roadmap and tools to get protected, fast, properly, and with zero fluff.
@maxx.marketing
“The team at Foundd Legal were lifesavers! We attempted to do our trade mark ourselves, but boy, were we in over our heads. Not only did they act promptly and efficiently, but they made the impossible possible! Could not recommend them enough.”
But I don’t want another course...
This isn’t another theory-based, 40-module course you’ll never finish. You’re not buying a course. You’re buying the legal confidence to protect your brand, in hours, not months. With expert shortcuts, lawyer-built tools, and access to real-life support if you hit a wall.Â
With Tricks of the Trade Mark®, you don’t just get a course, you get Marki™, your AI legal assistant trained on how I file trade marks… and The Lounge, where you can ask unlimited questions and get my actual brain on your application.Â
It’s designed to be completed in a single afternoon.Â
You could:Â
Watch it while sipping coffeeÂ
Use the Lounge, checklists and Marki™ to file same-dayÂ
Walk away with your brand protected Â
No legal background needed. Just plug, play, and protect.Â
BUY NOWWhy Me? (Hi, I’m Riz)
I’m not just a lawyer. I’m a trade mark strategist, IP nerd, and creative entrepreneur who’s built multiple 6-figure businesses from scratch, so I know firsthand how critical brand protection is when you're trying to scale.
With 20+ years in the legal game, I’ve helped hundreds of founders, from designers to course creators, register their trade marks, protect their brand assets, and avoid costly mistakes.
This isn’t theory. This is the exact process I use with my 1:1 clients, the same ones who pay $2K+ GST before IP Australia fees.
I also built Marki™, the world’s first AI assistant powered by my legal know-how and trade mark IP. It’s not ChatGPT. It’s built from my frameworks, my systems, and the exact way I think when I file for clients.
You don’t need to hire a lawyer.
You need the lawyer’s strategy, and the tools to do it right the first time.
That’s what this course delivers.
Hear from our founders we’ve helped...
Jess B.
“Protecting my brand was high on my pre-launch priority list. Foundd Legal secured the Trade marks for both my logo and brand name, across multiple categories, and assisted in attaining a Design Rights Registration for my product. Riz and her team managed every step seamlessly, so I could focus on bringing my product to market. Post launch, Foundd is still my go-to for all my IP needs. I highly recommend Riz and her team.”
Leonos Studio
“Registering our Trade Mark wouldn’t have been possible without the amazing team at Foundd Legal. They turned a daunting process into a seamless and efficient experience. Their expertise and dedication truly made a world of difference for us. If you’re seeking legal advice, Trade Mark guidance, or just don’t know where to start, look no further, this is your sign to reach out to them.”
Taylor R.
“Working with Riz and her team at Foundd on my legal contracts and Trade mark was phenomenal. They are so professional, super efficient, and leave you feeling so supported every step of the way! They are my go-to for all things legal and I now send all my clients here too! Cannot recommend highly enough!”
Kirby S.
“As a female founder and small startup business, Foundd Legal made the process to trade mark our brand so manageable and light. They celebrated our wins every step of the way which made dealing with legal jargon a little bit fun. They also provided all of the knowledge and finer details in a digestible manner which helped untangle any uncertainties or hesitation. I love that Foundd Legal is driven by women and ultimately attracts and empowers other women to do well.”
Marie B.
“The team at Foundd Legal made the trade mark process incredibly seamless. They were efficient, professional, and took the time to break everything down in simple terms, no overwhelming legal jargon! What initially felt daunting became straightforward and manageable thanks to their clear guidance. I highly recommend them to anyone navigating trade marks for the first time, or any time!”
Kelly C.
“Before Foundd Legal I was worried about having to change my business name after years of building my brand. They helped by securing my trade mark and giving me peace of mind that my brand is legally protected. Now I can grow my business with confidence and feel secure knowing my name is truly mine. They made the legal stuff feel simple and human. Everything was explained in a way I could actually understand, and I felt supported the whole way through. Knowing my brand name is officially mine. I can finally relax, focus on growing my business, and stop stressing that someone else might claim it.”
Still have questions?
Frequently Asked Questions
What’s the difference between ChatGPT and your Marki™?
Can I finish this in a weekend?
Isn’t this stuff available online for free?
What if I get stuck or confused?
Do you offer a guarantee?
Do you offer refunds?
What exactly is The Legally Legit Lounge® and how does it work?
Can I extend my Lounge access after the 1 month?
This is for you if…
You’ve built a brand name you love (but it’s still unprotected)
You’re creating a course, launching a podcast, or rebranding, and want to lock it in before someone else does
You’re DIY-ing your trade mark but want to make sure you don’t screw it up
You don’t have $2K+ to drop on a lawyer right now
You’re sick of Googling legal answers you’re not even sure are right
You want a plug-and-play system with legal tools, AI support, and real answers when you need them
If you're building a brand worth protecting, this course is built for you.
This is not for you if…
You’re not running a business or building a brand you care about
You just want a quick “template” without understanding how to use it properly
You’re already working with a trade mark lawyer and don’t want to DIY any part of the process
You’re filing outside Australia (this course is built for Australian trade mark law)
You’re looking for legal advice on complex IP disputes (this is a DIY support product, not a legal service)
If that’s you, no stress, but this course likely isn’t the right fit.
If you are building something real and want to protect it the smart way?
This is your shortcut.
Ready to protect your brand, save thousands, and file with confidence?Â
You’ve worked hard to build a business worth protecting,  now it’s time to lock it in.Â
Tricks of the Trade Mark® gives you everything you need to file your Australian trade mark the right way, fast, with zero legal guesswork.Â
- 6 expert-led modules to guide you step-by-step
- $5K+ in legal checklists, templates + response letters
- 1 month Access to Marki™, your AI trade mark assistant
- 1 month inside The Legally Legit Lounge® ask unlimited legal questions
- $1,650+ in early bird bonuses if you enrol before 31 August 2025
This isn’t just a course.
It’s your complete legal shortcut, tools, strategy, AI, and real support when you need it.
Sign up now for just $299 before the price increases.
File fast. File smart. Feel legally legit.
BUY NOW
I made this for founders like you.Â
Because protecting your brand shouldn’t feel intimidating, or unaffordable.Â
With the right tools, support, and strategy, you can do this. And you don’t have to do it alone.Â
Let’s get your trade mark sorted the smart way.Â
I’ll see you on the inside.Â
Riz xÂ
P.S. Questions? Not sure if this course is right for you? DM me on Instagram @founddlegal or shoot us an email. My team and I are here to help you make the right call.
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