Tricks of the Trade Mark
WITH FOUNDD LEGAL
A comprehensive, step-by-step course that will teach you how to register your trade mark, protect your intellectual property, monetise your brand, and build a more secure future for your business - all in just a couple of hours!
REGISTER NOWSo, you might be thinking...
Why do I need a trade mark for my business?
The simple answer is... because you have worked hard to establish your business, source awesome clients, build your brand, and solidify your reputation as a kickass entrepreneur.
Why wouldn't you want to protect all that?
Not only is a trade mark a great way to protect everything you've worked so hard to create, it also solidifies your presence in the market: it identifies who you are, so when your customers hear your name, they know it's you!
The more successful you become, the more valuable your brand becomes as a result... and the more protection it requires in a competitive, and sometimes cutthroat, market.
By learning the Tricks of the Trade Mark, you will...
Be in a position to confidently register your trade mark
Have peace of mind about your brand being protected, and your rep staying safe
Be able to add a super cool and fancy skill to your biz tool belt
Enrolments are now open for
Tricks of the Trade Mark
Snazzy, punny course name? Check.
Bite-sized, easy-to-digest content? Check.
Only one last thing to check off...
YOU!
But wait... what exactly is a trade mark, anyway?
Okay, get ready for some knowledge, comin' atcha.
A trade mark is an asset, owned by a business, that can be bought, licensed, or sold. Look at Disney - they don't just make money from making cartoon tear-jerkers beloved by all ages, they make money from licensing their brand.
For example, they don't make their own toys - they license their trade mark to manufacturers and suppliers so that they can do it instead, and charge them accordingly.
The name of your business is an integral part of its identity, and how memorable it is to your prospective clients.
A trade mark gives your business a sense of legitimacy, and also ensures that you are the only person with the rights to use it for the same purpose, both now and into the future.
TRUTH BOMB TIME...
Registering your business name does not automatically give you exclusive rights to your business name.
Only a trade mark can do that.
If you've come up with a killer business idea, business name, or whole brand shebang, the last thing you want to do is spend a ton of money putting everything together only to discover that you have to start again... because someone else has registered it as a trade mark.
What you will learn
Research your brand name
Set up your account with IP Australia
Prepare and lodge your own trade mark application
Made up your mind already?
GET TO THE GOOD STUFF!
What's Included
in Your Course Package
Check out all the cool things you're gonna get as part of Tricks of the Trade Mark!
FOR JUST $397, YOU'LL HAVE ACCESS TO NOT ONLY THE
TRICKS OF THE TRADE MARK COURSE, BUT ALSO...
BONUSES! YAY!
A step-by-step guide through the trade mark application process
Slide decks and transcripts so that you don't miss a thing
Lifetime access to the course, in case you come up with another amazing idea down the track that needs its own trade mark
Cease and Desist Letter template valued at $75
Trade Mark Maintenance Guide valued at $50
SUPER FUN ADD-ONS!
1-on-1 business strategy session with Riz for only $280 (normally $360)
Licence Agreement Template for only $350 (normally $595)
We care about your business becoming - and staying - legally legit.
So we're also excited to offer a payment plan option - three instalments of $150 (payable monthly).
That's less than the cost of a cup of coffee a day!
Foundd Legal: teaching you the things you need to know in order to get legally legit, and also helping you kick your caffeine habit. What can I say? We're here to help.
This course is not for you if...
You have already submitted your trade mark application and received an adverse report (if that's the case, you need a lawyer - stat!)
Or...
You aren't ready to invest in your business and protect your most valuable asset
If these don't apply to you, read on, friend!
Get your glass of wine! Now that we're settled, I'm Riz. How d'you do?
I’m the talky friend that’ll be teaching you the Tricks of the Trade Mark.
I'm a business owner and a lawyer of more than 16 years, and I've registered and maintained a few trade marks in my time (both my own and those of my clients).
Since helping people is my absolute jam, I founded Foundd Legal to address pain points, provide value and instil confidence in entrepreneurs and small business owners who are looking to build their own empire.
I help others help themselves, by offering affordable and accessible legal and business solutions, guides, and templates to creatives, entrepreneurs and new business owners who want to get - and stay - legally legit.
I can’t wait to teach you all about trade marks and empower you to take your business to the next level!
UNDECIDED?
Still wondering if
Tricks of the Trade Mark
is the course for you?
We get that not everyone is ready to make an investment in their business. It’s not easy. It’s kinda scary. Even a little on the boring side sometimes.
BUT it’s also super important, not to mention super likely to save you time, money, and hassle down the track.
So, if you want to...
Monetise your brand by creating and selling your content
Lock in your business name so it's yours and yours alone
Protect your intellectual property from copycats
Distinguish your brand from all the others out there
Stand out from the crowd
Enhance your reputation
Get legally legit
Got a Q?
Frequently Asked Questions
I can’t afford this right now.
Maybe when I have more cash set aside...
I'm just too busy.
How much time is this going to take out of my week/add to my schedule?
How much time do I have to access the course?
Don't just take my word for it!
@ohmydigital
"Getting our trademark organised had always felt so intimidating but we're so glad we finally did it with Riz's help! Her training made the entire process so easy and helped us understand the strategy behind a good trade mark application - not just the application steps. Thank you Riz! We couldn't have done it without you!"
@tayraeofficial
"Working with Riz and her team at Foundd on my legal contracts and trade mark was phenomenal. They are so professional, super efficient, and leave you feeling so supported every step of the way! They are my go-to for all things legal and I now send all my clients here too! Cannot recommend highly enough!"
@gdayfrank
"Riz is fantastic and someone that is tremendously helpful and insightful when it came to advising the process and implementation of the trade mark for our business."
See you there, friends!
*pours herself a glass of wine*
